Those seeking respite from the gloom enveloping the advertising industry found no solace in YouTube’s latest performance report on Tuesday. The video-sharing platform, owned by Alphabet and often considered an indicator for the creator economy, disclosed a 2.6% decline in ad revenue, amounting to $6.7 billion in the first quarter…

In today’s interconnected world, the opinions and actions of others play a significant role in shaping our decisions and behaviors. This phenomenon, known as social proof, is a psychological concept that explains our tendency to conform to the actions of others, particularly when faced with uncertainty or ambiguity. …

In today’s digital age, creators have an unprecedented opportunity to turn their passion into profit. With a significant online following, content creators can not only showcase their work but also monetize their followership in various ways. …

The article discusses the reasons behind the virality of TikTok challenges, using examples such as the “Renegade” dance and Charli D’Amelio’s popularity. The key factors driving their success include: Simplicity: Easy-to-follow dance moves or challenges that don’t require special skills or talents are more likely to be adopted by a…

PETER YANG highlights the potential for creators to find success on LinkedIn, a platform often overlooked in the creator economy. It emphasizes the importance of adopting a strategic approach to optimize one’s presence on the platform, which can lead to numerous benefits such as networking opportunities, brand partnerships, and increased…

For content creators, understanding how videos go viral is a lucrative pursuit, as success can lead to fame and significant financial gains. As TikTok has grown in popularity, the platform has become the focus of creators, journalists, and academics trying to decipher its inner workings. At the heart of TikTok’s…

The world of play-to-earn crypto games, where children and teenagers can earn cryptocurrencies while playing, is rapidly expanding. These games offer young players the opportunity to learn about cryptocurrencies, blockchain technology, and investing while having fun. However, the introduction of speculative digital assets into children’s games has raised concerns among…

Several TikTok creators are expressing dissatisfaction with the payouts from the platform’s $1 billion Creator Fund, which was announced in July 2020. Despite accumulating millions of views on the app, some creators claim that they generate meager earnings through the fund. …

TikTok creators surpass the earnings of top CEOs in the United States, showcasing the power of social media platforms. According to a recent article in the WSJ, Social media platform TikTok has become an unprecedented force in the world of entertainment and influence. A recent comparison reveals that some of…