Why TikTok challenges go viral: ‘Renegade,’ Charli D’Amelio, ‘Bored in the House’

The article discusses the reasons behind the virality of TikTok challenges, using examples such as the “Renegade” dance and Charli D’Amelio’s popularity. The key factors driving their success include:

1. Simplicity: Easy-to-follow dance moves or challenges that don’t require special skills or talents are more likely to be adopted by a large number of people.
2. Novelty: TikTok challenges that introduce new concepts or ideas tend to catch on quickly, as they offer a fresh experience for users.
3. Relatability: Content that resonates with users’ emotions and experiences can quickly gain traction on the platform, as it encourages people to share their own stories.
4. Collaborative nature: TikTok’s platform allows users to interact with and build upon each other’s content, fostering a sense of community and making challenges more engaging.
5. FOMO (Fear of Missing Out): As challenges gain popularity, users are more likely to join in to avoid feeling left out or behind the trend.
6. Social proof: Influencers and celebrities participating in challenges can boost their visibility and popularity, with Charli D’Amelio being a prime example.

In summary, the virality of TikTok challenges can be attributed to their simplicity, novelty, relatability, collaborative nature, FOMO, and social proof from influencers and celebrities.

Source: https://www.inverse.com/input/culture/tiktok-challenges-virality-study-renegade-charli-damelio-bored-in-the-house